Novex Embelleze

Established on March 8th 1969, the International Woman's Day, in Rio de Janeiro, Embelleze is proud of being able to bring the transforming power of beauty to millions of people all over Brazil.

We play a relevant role in our market, leading the hair color and hair transforming (straightening, relax & perm) categories, but never forgetting our commitment to the community. We maintain social activities in needy areas where we qualify new beauty experts for one of the most growing markets in the world.

Our principles is that beauty is the power of life. It is a vital feature of the show our life is. This is something to share, as it relates to all people, not being to specific individual It makes life look brighter. By enhancing our self-esteem, we have this feeling of inner satisfaction, that changes our mood and gives us spirit to face the world around and transform it.